How do we do this?

Think of your sales and online marketing process as a funnel. Fresh prospects come in at the top of the funnel, happy customers go out the bottom.

Our 5 step process is designed to maximise both the number of people you attract at the top of your funnel as website visitors and the number that come out the bottom as customers.


Create Compelling Content

We create valuable content that attracts leads and increases traffic to your website. This is called ‘Content Marketing’ because it uses content as a magnet to attract vistors by offering them valuable information on the product and services that you provide. We do this in the form of blogging, white papers, ebooks, infographics and webinars.

  • Website
  • Blogging
  • Social Media
  • Paid Advertising

Get Found by People Who Need Your Product or Service

We optimise your website content and select keywords targeted at your desired audience to ensure your content is found by users who are actively searching for information you are providing. Sharing your content on Social media platforms with the relevant hashtags is another effective way to drive traffic to your site.

  • Landing Pages
  • Calls-to-action
  • Lead Management
  • Analytics

Convert Qualified Leads to Customers

Your compelling offers and landing pages are tailored to people at all stages of the buying process – which means that you can spend valuable sales time talking to people who are at the bottom of the funnel and automate communication with people who are earlier in the cycle.

  • Marketing Automation
  • Email

Convert Visitors to Leads and Nurture the Relationship

We develop Calls to Action that direct users to specific landing pages that contain valuable information such as ebooks. A user then fills out one of our lead generating forms to download the ebook. These forms help us build a list of people interested in your content and we can nurture them through email marketing, social media and lead nurturing campaigns.

  • Marketing Automation
  • Email
  • Social Media
  • Website

Analyse and Adjust Your Marketing Tactics

We analyse, adjust and measure all results and provide you with detailed reports on your inbound marketing strategy. This helps us pinpoint areas where you may need to adjust offers and content.

  • Marketing Automation
  • Analytics

Our Core Inbound Marketing Services

Blogging

We attract more visitors to your website with great content created by our copywriting experts.

Social Media

We create your social media accounts. Publish content to your social accounts. Engage in conversation with your target audience.

SEO

We improve your ranking in search engines by optimising your web pages, social accounts and tracking your most effective keywords..

Marketing

We develop and send personalised, segmented campaigns to lists of leads you have acquired through our inbound marketing strategy.

Landing Pages

Search Engine Marketing & Social Media Marketing through compelling targeted campaigns designed to get the most out of your budget.

Lead Nuturing

Our software tracks leads with a complete timeline view of interactions with your company. We nurture these leads by providing them with more valuable information and offers.

Pay Per Click

Search Engine Marketing & Social Media Marketing through compelling targeted campaigns designed to get the most out of your budget.

Calls to Action

Search Engine Marketing & Social Media Marketing through compelling targeted campaigns designed to get the most out of your budget.

Analytics & Reporting

Our software tracks leads with a complete timeline view of interactions with your company. We nurture these leads by providing them with more valuable information and offers.

Are You Ready To Grow Your Business?

Book a digital marketing audit now. It's FREE!

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